Story in communications category

A news release should be typed, double-spaced, and on one side of the paper, please. If it is handwritten, please print very clearly. You don't have to write like a pro - your story ultimately will be written by a reporter - but you can use some professional guidelines to be sure your release is complete.

A news release should include:

Who - The person(s) or organization(s) the release is about.

What - The significant idea or event involved.

When - The day, date, and time.

Where - The place and street address where the event will be held.

How - What you want the reader to do: call, write, make reservations, etc.

Why - What is the significance or importance of this news to the community?

Contact Person - Include the name, address and phone number of the person submitting the news release.

Timing is important. The more lead time we have, the better we can serve you. If you are dealing with something more than a simple meeting announcement, two weeks is ideal. Sometimes editors are able to see story possibilities beyond the basics and can develop additional coverage.

When you make a contact, try to deal with only one person. If you are uncertain about who to contact, call (601) 961-7000. Our customer service staff will be able to direct you to the proper person. Direct your information to that person or the reporter to whom you have been referred. Multiple copies of a news release can cause confusion and duplication.

Sample content from The Clarion-Ledger.